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Product Promotion Ideas

  • Ang Pao Temporary Tattoos

    The Chinese New year is a celebrated festival throughout the world. It is widely circulated as the “Spring Festival.” The festival as evident from its name marks the start of the Chinese calendar. The celebrations start from the New Year eve with the lighting of the traditional Chinese lantern. Chinese people have given the world the art of traditionally made lanterns which are beautiful and in this age used in almost every part of the world. It is an auspicious day for the Chinese community and a time to start afresh leaving the past behind. This January 28 is the day which will mark the start of the Chinese year; a rooster year. For the people of China, spring festival is the most important festival of the year and they have a line of rituals to perform during this celebration.

    ang_pao_custom_temporary_tattoos_CNY

    Ang Pao is one such ritual which is practiced by the Chinese community during the CNY celebrations. In English Ang Pao translates to “Red Envelope” and the tradition is to hand over money in red envelopes to young and unmarried people by the old and married ones. Now, red is the color of prosperity and good Luck in the Chinese culture. It is the color which represents China outside of China. This affiliation towards red by the Chinese makes the color a must for any special occasion, be it a baby shower, wedding or even New Year. The money inside the envelope ends with an even digit and does not include the number four in it.

    ang_bao_with_temporary_tattoos_for_kids Source: https://whatsayyouvanilla.blogspot.sg

    Gumtoo decided to make this tradition even more exciting and lucrative for the younger generation. Tattoos are eventually loved by children of all age groups and Gumtoo decided to project this love along with these red envelopes which were handed over to them. This time we have come up with tattoos inside of red envelopes which could be used by elders to shower blessings on the younger ones. The tattoo-clad packets would be well received by the children and they will have double reason to rejoice; money which makes everyone happy and a tattoo which is a child's favourite. This engagement of kids makes sure that they are attached to their roots and near to their ethnic tradition.

    ang_pao_customized_temporary_tattoo_CNY

    Above was an in a general way to offer fun and engagement to children but Gumtoo has come up with a larger picture for the corporates of Singapore. Brands can take this way as an opportunity to have the odds in favor of them. They can back the tattoo giving inside red envelopes by sponsoring them and having their brand logo printed on the tattoo. By means of this Brands can reach more near to the common mass and as it is well said,” close to sight is close to mind.” Tattoo offering can drive a lot of audience to the red envelope and thus more attention to the brand.

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    Gumtoo is helping brands create a greater reach with its reliable and smart temporary tattoos. We invite more and more corporates to try the concept and make CNY a more memorable one.

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  • How clothing brand Whistle and Flute is using temporary tattoos to WOW the kids

    Whistle & Flute is famous kids Wear Company which believes in designing innate clothing lines exclusively for kids rather that opting for a smaller version of adult clothing. The owners Miranda and Ryan, both designers started off with a vision to provide kids their unique style of appearance. Each and every aspect right from fabric selection to original artwork is taken care at the company.

    Whistle & Flute designs are deeply influenced by the likes and dislikes of kids. Even more, they are consistent with the same characteristics in the marketing department. W&F, always finds a way enough attractive, to sell their clothing to children. This time the offer was custom temporary tattoo sheets by Gumtoo. For the latest promotions, the Canadian brand had pre-ordered these sheets with tattoo designs which focus on their brand identity.  The temporary tattoo designs reflected the exclusive designs by the brand and were launched keeping in mind that kids would love to wear their favourite brand on their skin. However, adding to the marketing strategy, they gave away sheets to those customers whose orders were of $75 or beyond.

    The idea of promotions using temporary tattoos is a time tested one for attracting little ones. Tattoos are worn by children with utmost delight and they love to flaunt it on their bodies. On a serious note, having a tattoo is a matter of pride for child in his gang, and with a tattoo depicting a favorite brand one can imagine the happiness of the child. The kind of response which W&F garnered, both during and after promotions was overwhelming. They were showered with praises and love even on the social networking sites by the moms who were gifted these tattoos.  Some Instagram snapshots are pasted below:

    This is just a case of kids focussed clothing brand. Further, any brand can order their custom made temporary tattoos anytime from Gumtoo as it would a better idea to connect to their target audiences.  This is so because temporary tattoos are one of those tiny things which are loved by people of all ages.  Cost effectiveness is yet another reason to go for brand promotion through tattoos. The procuring cost for customized temporary tattoos is very less as compared to other gifting articles used for brand promotion. Hence, the customer need not pay much to grab the tattoo gifts as in case of W&F it was just &75. Eventually, companies with low budgets can also opt for such promotions and that too without getting overloaded.

    Conditional distribution of tattoos as done by W&F is just one way to use them for promotion. Brand can even chalk out some other creative ideas like contest etc.  to use tattoos for promotion. The quality of tattoos manufactured by Gumtoo is at par with international standards hence they are safe for all age groups. Also we provide assistance related to tattoos to our clients at any point of time during the event.

    Let your brand spread wings with temporary tattoo assisted promotions!!!

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