April 13, 2018 | 6 min read
Delayed flights? Misplaced baggage? Jet-lag? Fatigued flyers? All in a day’s work for most airlines. To bring in a more happy and entertaining vibe to flying, airlines are designing humorous, attention grabbing promotions. Your airline can use temporary tattoos to leapfrog brand promotion activities. Instead of using hackneyed promotional activities that every other airline does, put your creative hat on and delight your flyers. This fresh promotional idea will help your airline soar over the competition for sure!
Read on for ideas on how airlines can use temporary tattoos to wow flyers:
Seasonal Temporary Tattoos are a great idea. For example, the National Day is right around the corner. It is a day of extreme significance for every citizen of Singapore. Gumtoo has been an active participant on National Day with its tailored National Day tattoos for the National Day Parade.
In 2017, Gumtoo teamed up with Singapore’s Changi Airport and distributed National Day tattoos to visitors of the newly launched Terminal 4. Simple, yet eye-catching and delightful tool for delivering the essence of National Day. Read more details here.
For the recently concluded World Football Cup 2018, Gumtoo came up with temporary tattoo packs with Soccer Flags.
Such topical themes are sure to surprise and delight your flyers. The actual gift delivery point can be at check-in or ticketing counters or even in-flight. You can customize the gift set/goodie bag to suit your brand promotional goals.
A cool idea to advertise and promote your airline, is to create and distribute your brand logo as a temporary tattoo. Your crew and flyers will flaunt these tattoos, adding a zing to the flying experience. Your airline brand will get novel attention and awareness, all at an economical cost.
You can send your brand logo or a motivational message or any other idea that fits in your promotion strategy to Gumtoo.
If your airline needs to position a city as a great destination for traffic, or it wants to publicize a new route, you can use temporary tattoos in driving awareness. You can have tattoos of the name of the city/route you are promoting, or images that signify a particular city or any other idea that captures your strategy.
Get Inspired: Check this blog post on Gumtoo for travel-related temporary tattoo ideas.
With custom temporary tattoos, you can promote your airline and your like-minded branding partner. For example, in an effort to increase their visibility and cultural relevance, airlines often partner with Hollywood’s studios and create some exciting campaigns. So, if there is a new movie coming up, your airline and the movie studio/franchise can create a custom removable tattoo to co-promote both the airline as well as the movie.
In 2016, Hawaiian Airlines teamed up with the Walt Disney Studios to unveil a brand-new trio of Disney princess-themed aircraft whose liveries were inspired by the animated adventure movie Moana, which follows the adventures of a Polynesian princess of the same name.
Get Inspired: All Nippon Airways gave several of its jets a Star Wars-inspired makeover to promote the release of the movie. Read more about it here.
Think Big: How about custom-printed mega-sized stickers on your plane for co-branding?
Temporary tattoos are being adopted in various social campaigns that require society’s attention. Your airline can use temporary tattoos to aid/raise awareness on social campaigns that your airline supports. Temporary tattoos are colorful and offer high-visibility; people love to sport them. We will quote a bizarre but unique example of how an airline raised awareness about pick-pocketing. Yes, you read that right!
Back in 2006, Brussels Airlines was looking for a way to raise awareness about rampant pick-pocketing. They slipped rubber hands into passenger’s unattended bags at the airport. The hand had the custom message ‘This hand just slipped into your back. Beware of Pickpockets.’ The airline’s logo was imprinted just below the message.
You don’t have to put weird things in your flyers’ bags to raise awareness on issues close to you. All you need is Gumtoo’s custom temporary tattoos!
Did you like our ideas for innovative brand promotions for airlines? We think that when it comes to temporary tattoos and sticker concepts, the sky is the limit! Would you like to try temporary tattoos for your airline brand promotion? Custom gumtoos are a great way to connect your brand with your fans, customers and guests in a unique fun way.
Use it for brand promotions, giveaway during a product launches or charity runs sponsored by your airline. We ensure that you get the best quality and great experience delivered at your door step.
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