Catching eyeballs of potential tourists at an international tourism expo is a tough job due to the high level of competition. Flyers, brochures, free swag are given out everywhere. How do you ensure that your promotional material stands out from the rest, and does not end up in the waste-paper bin?
In Oct 2015, Tourism Authority of Thailand (TAT), in collaboration with Leo Burnett Thailand created an outstanding tattoo flyer for promotion at the CITM Shanghai Expo.
What did they do?
TAT and Leo Burnett Thailand created a flyer with a series of temporary tattoo designs. Each tattoo was designed keeping Thailand’s rich heritage and various personas such as creative, street-style, sophisticated, in mind.
How it worked?
Once the tattoo was applied on to the skin, it could be scanned with any smartphone. On scanning, QR code-infused tattoos redirected users to a series of video stories promoting Thailand.
Check out the detailed video of how the Tattoo Flyer was used here
What was the outcome?
A huge number of tattoo flyers were given out at the expo. With the cost of US $0.25 a piece, tattoo flyers were one of the drivers that contributed to a 42% increase, a highest ever number of Chinese tourists visiting Thailand after the expo. Tourism Authority of Thailand has planned on bringing the Tattoo Flyers to other international tourism expos around the world.
Message to Marketers
A Tattoo Flyer with scannable QR-code infused tattoos is an innovative promotional tool which is sure to catch the attention of potential clients at trade-shows and expos.
If you want to make temporary tattoo flyers for your next event, contact us at firstname.lastname@example.org.