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Temporary Tattoo Tidbits: Coca Cola celebrates Hispanic Heritage Month with Temporary Tattoos

coca-cola-hispanic-heritage0In September 2015, Coca Cola launched an innovative campaign in the U.S, aimed at their Hispanic customers. Coca Cola wanted to celebrate the National Hispanic Heritage Month (Sep 15-Oct 15) by placing transferable temporary tattoos of common Hispanic surnames on their coke cans. The temporary tattoos could be applied on skin by removing a protective sticker, and with the help of the condensation on each can.

coca-cola-hispanic-heritage1 Image via AdWeek
coca-cola-hispanic-heritage2 Image via AdWeek

Through research, Coca Cola found that Latinos are family oriented and take great pride in their family names. Coke released a video featuring opinions of Latinos about what their family names, and being a Latino means to them. Every can had a #OrgullosoDeSer, (”Proud to be” in Spanish). These cans (12 pack bottles) were to be specially ordered from a Celebrate Heritage website, which gave you an option of choosing from common family names or personalizing your own family name.

coca-cola-hispanic-heritage3 Image via abc7news

Check out the ad created for the Hispanic Heritage month in the video below:

Coca Cola celebrates National Hispanic Heritage Month with Temporary Tattoos

We sure loved the creative ad. Did you? Let us know in the comments section below!

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