Sep 12, 2016 | 3 min read
Kids World Fair is the largest overall enrichment program in Asia, aimed at providing options and guidance along with fun filled activities to children aged 3 to 12 years. The government of Singapore in collaboration with its healthcare partners successfully organised the event from 2nd to 4th of September at the Suntec Convention Hall. It comprised of three Sections, targeting Overall kid development namely, Edu World, Health World and Fun World. The Event through its programs and activities also helped parents to understand their children in the easiest way, focusing on essentials like Education, Healthcare and of course a proper amount of Fun!
Greenfields Milk brand, since its inception in the year 1997 is known for delivering honest milk throughout Singapore. Its founders were acclaimed experts in agriculture from Australia and Indonesia. They are milk specialist with their own dairy farm. A whooping 5000 healthy number of elite breed of cattle comprises of Greenfields army. The company does conscious effort to provide pure and fresh milk to Singapore and nearby countries.
At the Kids World Fair 2016, Greenfield was one of the exhibitors. It had set up an exclusive booth where it offered various fun filled activities like feed a Cow which was both entertaining as well as enlightening. Children were acquainted with cow-diet facts which make cow milk adequately nutritious and fresh. Greenfields also set up an instant temporary tattoo activity under its booth. The tattoo were custom made for Greenfields by none other than Gumtoo. These tattoos had Greenfield logo on them and proved to be quite an engagement for children. Kids are naturally attracted to tattoos, hence loved to apply them on their arms and cheeks.
Speaking of Temporary tattoos, it can be an awesome idea to entangle kids and seek their attention. Through this healthcare brands can easily promote educational and healthy things to children. Not only this, they can also have an everlasting impression on the kid’s mind. And, a healthy habit induced at an early age tends to remain forever. For brands, customised temporary tattoos is one of the most affordable option for promotion. Hence, it is advisable to keep a chapter of temporary tattoos in marketing strategy of brands and products, especially at an event where kids are involved.
At Kid World fair, the temporary tattoo booth of Greenfields was a major hit amongst the kids. They had an ultimate fun and gala time feeding the cow while donning cow tattoos. The event was of three days, hence exhibitors had limited time to showcase their brands. However, Greenfields opting for temporary tattoo as promotional strategy did made sure that the brand was showcased to the audiences for an extra 3-4 days. This is no joke! It actually happened because the children went home wearing temporary tattoos and Gumtoo made temporary tattoo do not fade away for at least a couple of days. Temporary tattoo stickers are fun and always a success in alluring kids. Kids could easily open up and accept things if they attracted to it. Same is the case when it comes to brand promotion to children and hence indirectly to their parents. Greenfield spread its healthy milk and varied dairy products to target audiences with custom temporary tattoos and was able to garner easy and effective mass at the event. KWF-2016 taught parents to create an ideal world for children. Temporary tattoos, obviously made the knowledge grasping easy and light. Temporary tattoo designs – A mandate for promotions of Kid related brands!!!
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