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Trend alert: Uber-stylish Temporary Tattoos add oomph to Luxury Brands

Sep 24, 2018   |   4 min read

Model and actress Cara Delevingne at the Met Gala, 2015 wearing temporary tattoos
Image via Cosmopolitan

Temporary tattoos have been steadily climbing up the fashion charts. Trend-setters such as Beyoncé and Kendall Jenner have been spotted with cool temporary tattoos. Now major luxury brands are joining the temporary tattoo bandwagon to promote their uber-cool wares. Coveted by millions, these brands have created a niche in the minds of consumers. Tres chic temporary tattoos will only add to the appeal of luxe brands. Let’s take a look at five major luxury brands who have used temporary tattoos to complement their glam products:
 

1. Christian Dior

Dior used temporary tattoos for showcasing their Spring 2018 collection at Paris Haute Couture Fashion Week. The tattoos were of French quotes and phrases and placed strategically on the models’ decolletage. Absolutely stunning!

Dior Temporary Tattoos
Image via Mirror UK
Image Credits: Rex Features


This is not the first time that Dior has used temporary tattoos. In 2012, the brand’s jewelry designer Camille Miceli designed temporary tattoos made of 24-carat-gold! Launched as a limited-edition item for one-time wear, the Dior Grand Bal Golden Tattoo set was priced at $120. The set included cuffs, delicate rings and charm bracelets composed of gold leafing. Utterly gorgeous and must-have for luxe lovers…

Beautiful French phrase translated as ‘Love is always before you. Love!’
Image Credits: Getty Images
Dior Temporary Tattoo Jewelry
Image via Vogue
Dior Grand Bal Golden Temporary Tattoo Set
Image via Dior

2.  LVMH

For the Louis Vuitton Spring Summer Men’s collection in 2011, LVMH collaborated with artist and tattoo master Scott Campbell to design men’s bags.  The leather bags had motifs inspired by tattoos. To promote this collection, LVMH put temporary tattoos on the male runway models in the form of LV logos and motifs from the bags.

LVMH Scott Campbell Temporary Tattoos
Image via Temptu

3. Chanel

In 2010, Peter Philips, Chanel’s global creative director created temporary tattoos with designs such as pearls, chains, sparrows, flowers and the Chanel logo. Launched as Les Trompe L’Oeil Temporary Skin Art, these tattoos retailed on the Chanel website and in Chanel boutiques for $75 for five sheets of 55 designs.

Les Trompe L’Oeil Temporary Skin Art
Image via Purseblog
Chanel Temporary Tattoos
Image via Popsugar
Chanel Temporary Tattoos
Image via Popsugar

4. NARS

Francois Nars took inspiration from his favorite island Tahiti to create his Tahitian Bronze Last Resort Collection. As part of this collection, he also created limited-edition temporary tattoos. These tattoos based on Polynesian motifs consist of beads and shark’s teeth can be applied to create exotic tattoo designs. The NARS tattoo sets are currently retailing for $35 for four sheets.

NARS Temporary Tattoos
Image via DaveLackie
Image Source: Getty Images
NARS Temporary Tattoo Sheet
Image via NARS
NARS Temporary Tattoo Sheet
Image via NARS

5. Tommy Hilfiger

During the Mercedes-Benz Fashion Week Spring 2015, Tommy Hilfiger had model and celebrity Kendall Jenner sporting temporary tattoos in star designs to promote its latest collection.

Kendall Jenner on the runway for Tommy Hilfiger
Image via Randy Brooke / Getty Images


If you are a merchandiser/brand manager for a luxe brand, you can think of using sophisticated temporary tattoos for brand promotion. Customized Temporary tattoos can be retailed separately, or as a give-away with a product, or on the runway as a glam accessory. At Gumtoo, we are experts in creating beautiful, skin-friendly, easy-to-use, and stylish temporary tattoos. Get in touch with us at sales@gumtoo.com for more ideas on how you can complement your luxury brand with temporary tattoos.


Author:

Rekha

Rekha is content strategist and editor at Gumtoo. Rekha is an art and craft enthusiast, she likes working with mixed mediums such as clay, glass and tiles. Fluent in 5 languages, she plans to learn French someday.

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