Miranda and her husband, Ryan started Whistle & Flute Clothing (W&F) in Canada in 2012 soon after the birth of their first son. With their family in mind, they worked together to translate their ideas into clothes that were gender-neutral, modern and ethically-made.
Kids and adults alike are drawn to their bold designs and soft fabrics. W&F clothing is made using safe inks, the softest fabrics and is sweatshop-free.
In line with its brand philosophy, the Canadian brand used temporary tattoos for promotion. The colorful temporary tattoo designs reflected the exclusive designs by the brand and were launched keeping in mind that kids would love to wear their favorite brand on their skin.
W&F gave away temporary tattoo sheets to those customers whose orders were $75 or more.