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The Body Shop Malaysia calls for an end to Child Marriage with the help of Temporary Tattoos

Social Awareness

Bodyshop is a 40 year old nature-inspired beauty products brand with over 3,000 stores in 66 countries over 22,000 employees.

How The Body Shop Malaysia used Temporary Tattoos

A paradigm-shifting walk was organized by The Body Shop Malaysia, Women’s Aid Organisation (WAO), Sisters in Islam (SIS), and the Association of Women Lawyers (AWL) to mark the launch of a petition campaign to urge the government to raise the minimum age of marriage to 18 years– with no exceptions, regardless of gender, faith, and ethnicity.

The campaign collected more than 20,000 signatures.

To raise awareness of this burning social issue, The Body Shop got cause temporary tattoos made and distributed them among volunteers and participants of the walk.Cause temporary tattoo protesting against child marriage on cheek of a girl at The Body Shop's event in Malaysia

Datin Mina Cheah-Foong, Managing Director, The Body Shop Malaysia speaks at an event protesting against child marriage in Malaysia

We need to change public perception, achieve gender sensitization, institute comprehensive sexuality education, and empower youths in order to completely end child marriage.

Datin Mina Cheah-Foong, Managing Director, The Body Shop Malaysia



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