How to promote your nonprofit using custom enamel pins
Nonprofits need marketing and promotional activities, just like all other organizations. To spread word about your nonprofit’s cause, you need to reach out to your target audience of individual and corporate donors, volunteers, event organizers and the media.
Why should you use custom enamel pins for promotional activities? And how do you use them to promote your nonprofit?
Why Custom Enamel Pins?
Custom enamel pins make an ideal fit with your nonprofit’s promotional activities for the following reasons:
We understand that nonprofits usually run on a tight budget. Custom enamel pins are economical promotional products, you don’t have to spend a bomb to get them.
They are small in size, can be customized according to your current promotional campaign or brand logo, are durable (durability varies with the type of enamel pin you choose, hard enamel and epoxy enamel pins are highly durable, whereas soft enamel pins have medium durability), can be shipped quickly worldwide. They are great custom giveaway ideas!
Well-designed custom enamel pins look good, are great ice-breakers and generate curiosity. When people see volunteers wearing custom pins, they will want to know more about your cause.
Enamel pins are also associated with achievements; if volunteers have to accomplish a target or a fundraising goal to earn one, it adds a sense of pride. Also, donors feel happy and proud to show off their pins which denote that they have donated to a good cause.
How to use custom enamel pins to promote your nonprofit?
1. Custom Enamel Pins for Fundraising
PETA’s fundraising enamel pins retailing on its website
Image via PETA
You can raise funds for your cause by selling your custom enamel pins at your fundraising event. You can also sell these on your website. Be sure to price them at a premium above the cost of procurement, and you can raise some good funds.
2. Custom Enamel Pins for Volunteer Recognition
American Red Cross Volunteer Pins
Image via Collectors
Offer your custom enamel pins to volunteers as a token of your appreciation. You can get creative and award certain pins based on targets achieved, new volunteers registered, or number of hours volunteered for an event etc. You can also give premium custom enamel pins to award volunteer service awards. You can give custom enamel pins in a particular color/design to welcome rookie members/volunteers.
3. Custom Enamel Pins for Donor Appreciation
Red Cross Donor Appreciation Enamel Pin
Image via Cajon
You can award custom enamel pins in different designs to show appreciation to your donors. Make special enamel pins a highly-coveted and exclusive object. For example, you can award special pins to only those donors who have donated above a particular pre-decided amount.
4. Custom Enamel Pins as swag at events
Caption: St. Jude Children’s Research Hospital Enamel Pin
Image via LA Times
If you are looking for giveaway ideas for your NGO event, you can give out custom lapel pins as swag. You can put them in a goodie bag or hand them over directly in a Bopp bag.
5. Promote Custom Enamel Pins on Social Media
Caption: Dog Mom Lapel Pin
Image via Etsy
Run interesting competitions on social media promoting your cause/fundraiser/special event. Award winners with custom lapel pins. Encourage people to share images of them wearing your enamel pins. This will help in spreading awareness of your cause to the general public and get them interested in donating/volunteering.
6. Use Custom Enamel Pins for Branding
Caption: Breast Cancer Awareness custom lapel pins
Image via Walmart
When someone mentions Pink ribbon, we immediately think of Breast Cancer Awareness. Similarly, you can build a branding strategy using custom enamel pins. Create a social media campaign about your cause and associate a specially designed custom enamel pin with the cause. Whenever people see your pin, they will remember your nonprofit and your cause
7. Market Custom Enamel Pins as a collectible
Caption: Niltava bird custom lapel pins by WWF
Image via WWF India
People cherish mementoes and collectibles. Market your enamel pin as an exclusive collector’s item to be won/earned only be a select few. This will create a buzz among collectors and get people interested about your nonprofit and cause.
8. Special Events Pin
Caption: Bowls for kids Special Event custom enamel pin
Image via At Fire
If your nonprofit organizes the same events every calendar year, you can get special custom pins designed differently as a giveaway or for fundraising at each event.
