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Gumtoo Blog

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  • Next Gen Temporary Tattoos

    So, you thought that temporary tattoos were meant only for children?

    Wrong! Temporary tattoos are being used by corporates and event managers at trade-shows-for fundraising, for charities, for employee motivation, for family fun days etc.

    Going beyond these, temporary tattoos are now moving to the next level with the introduction of new technology.

    Let’s explore a few areas where temporary tattoos are using breakthrough technology.

    1. Temporary Tattoos as next-gen fitness wearables and bio-monitors
    2. Temporary Tattoos as next-gen bio-batteries
    3. Temporary Tattoos as a touch-sensitive interface
    4. Temporary Tattoos with QR codes for promotion

     

    1.     Temporary Tattoos as next-gen fitness wearables and bio-monitors

    color-change-biosensor-next-gen-temporary-tattoos Color Change in Bio-sensor Temporary Tattoos Relay Health Status
    Image via Firsteatright

    Current fitness wearables provide interesting fitness information to users, but they suffer from limitations such as battery life and a need for wireless connectivity.

    1. Researchers at MIT have developed biosensitive inks, that can be applied on skin as temporary tattoo biosensors.The ink changes color depending on the body’s interstitial fluids. For instance, green ink changes to brown color if the glucose concentration increases. The biosensor can also monitor hydration levels in the body.Though the research is still in the initial stages, this tech can be especially useful to athletes who need performance and health monitoring, astronauts and diabetics.

    2. Nano-tech engineers at UC San Diego are in the process of testing temporary tattoos that can both extract and measure blood-glucose levels from the fluid found between skin cells.These tattoos can also precisely track blood alcohol levels and wirelessly relay the readings to a laptop or mobile device. The device is worn like a temporary tattoo and picks up on alcohol levels in sweat within 15 minutes of being applied to the skin.

    3. Researchers at the Carnegie Mellon University in the US have developed highly flexible, ultra-thin tattoo-like circuits using an off the shelf printer.  A desktop printer is used to print traces of silver nanoparticles on temporary tattoo paper. The particles are coated with a thin layer of gallium indium alloy that increases electrical conductivity and makes the circuit more robust. These tattoos are utra-thin, very stretchable and inexpensive to produce. Applications for ultrathin, compliant tattoos include epidermal biomonitoring, soft robotics, flexible displays, and 3D-transferable printed electronics

    2.     Temporary Tattoos as next-gen biobatteries

    temporary-tattoos-as-next-gen-biobatteries Temporary Tattoo uses Sweat to generate power
    Image via Joe Wang; American Chemical Society

    Researchers in California have developed a device that can monitor your workout progress and generate power from your perspiration. In 2014, Dr. Joseph Wang and his team at UC San Diego presented their invention at the national meeting of the American Chemical Society in San Francisco. It works by measuring a chemical called lactate that is naturally present in sweat. The more intense the workout, the more lactate your body produces. Prior to this development, the only way to measure lactate was with a blood test, an invasive and inconvenient process. The sensor also strips electrons from lactate to generate a small electrical current. Wang hopes the device can eventually power a smart watch or heart rate monitor.

    Check out the detailed video here.

    3.     Temporary Tattoos as a touch-sensitive interface

    emporary-tattoos-as-a-touch-sensitive-interface DuoSkin Temporary Tattoos
    Image via NewAtlas

    Imagine a scene straight out of a Bond movie or the Mission Impossible series. With a stylish customized tattoo, you could remotely control devices, pay for a coffee or open a door, all at the wave of your hand.

    Sounds far-fetched?

    In 2016, Microsoft and MIT joined forces to develop a fabrication process that turned gold leaf temporary tattoos into just such a touch-sensitive interface, named DuoSkin. With wireless communication capabilities, the DuoSkin design can function essentially as a skin-based remote control for whatever can be remotely controlled.

    motorola-temporary-tattoo-to-unlock-moto-x Motorola's Digital Temporary Tattoo replaces the PIN
    Image via Smithsonianblog

    In July 2014, Motorola unveiled a digital temporary tattoo that enables users of Moto X to unlock their phones. The digital tattoos ($10 for a pack of 10) contain a near field communication (NFC) chip. NFC is a wireless transmission standard that allows small packets of information—an identification code, in this case—to pass between devices over short distances using very little power. Motorola’s tattoo, which has a subtle swirled design, will adhere directly to a user’s skin with a medical-grade 3M adhesive. Each temporary tattoo will stay put for up to five days and can survive showering, swimming, even diving.

    4.     Temporary Tattoos with QR codes for promotion

    qr-code-temporary-tattoos QR Code Temporary Tattoos
    Image via Etsy

    A QR (Quick Response) Code is a bar code that can be created easily and at a low-cost, allowing the smartphone user to scan the code to provide access to a website, video, promotional campaign etc.

    Now Temporary Tattoos can be customized with QR codes which when scanned lead the user to interesting content related to the brand. These tattoos are unique conversational starters and memorable. Brands can use these as swag at conferences, trade-shows and other promotional events.

    Would your brand be open to using next-gen temporary tattoos?  Do write in to us at sales@gumtoo.com or in the comment section below.

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  • Temporary Tattoo Tidbit: Tattoo Flyers by Tourism Authority of Thailand (TAT)

    Catching eyeballs of potential tourists at an international tourism expo is a tough job due to the high level of competition. Flyers, brochures, free swag are given out everywhere. How do you ensure that your promotional material stands out from the rest, and does not end up in the waste-paper bin?

    In Oct 2015, Tourism Authority of Thailand (TAT), in collaboration with Leo Burnett Thailand  created an outstanding tattoo flyer for promotion at the CITM Shanghai Expo.

    What did they do?

    TAT and Leo Burnett Thailand created a flyer with a series of temporary tattoo designs. Each tattoo was designed keeping Thailand’s rich heritage and various personas such as creative, street-style, sophisticated, in mind.

    Tattoo Flyer by Tourism Authority of Thailand and Leo Burnett Tattoo Flyer by Tourism Authority of Thailand and Leo Burnett Thailand
    Image via CampaignBrief
    Thai-inspired Tattoo on the Tattoo Flyer Thai-inspired Tattoo on the Tattoo Flyer
    Image via Ewhabrandcommunication

    How it worked?

    Once the tattoo was applied on to the skin, it could be scanned with any smartphone. On scanning, QR code-infused tattoos redirected users to a series of video stories promoting Thailand.

    thailand-tattoo-tourist-branding-in-asia A visitor at the expo sporting the Thai-inspired tattoos
    Image via Branding in Asia

    Check out the detailed video of how the Tattoo Flyer was used here

     

    What was the outcome?

    A huge number of tattoo flyers were given out at the expo. With the cost of US $0.25 a piece, tattoo flyers were one of the drivers that contributed to a 42% increase, a highest ever number of Chinese tourists visiting Thailand after the expo. Tourism Authority of Thailand has planned on bringing the Tattoo Flyers to other international tourism expos around the world.

    Message to Marketers

    A Tattoo Flyer with scannable QR-code infused tattoos is an innovative promotional tool which is sure to catch the attention of potential clients at trade-shows and expos.

    If you want to make temporary tattoo flyers for your next event, contact us at sales@gumtoo.com.

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  • 5 Compelling Reasons To Consider Temporary Tattoos For Your Next Corporate Event

    Do you want to add an interactive and fun element to your next event? And achieve brand promotion and get social media shares? All in a cost-effective and entertaining way?

    Think Custom Temporary Tattoos.

    Why Temporary Tattoos? We present top 5 reasons to consider them for your next event.

    1. Temporary Tattoos as Ice-Breakers

    If you are planning a formal event such as a conference, seminar or a town hall, use custom temporary tattoos with your company’s logo to connect employees. For less formal events such as executive retreats, dinner and dance evenings, team-building events, employee sport events, use quirky custom temporary tattoos to break the ice and transform the vibe of the event.

    Temporary tattoos come in various options; brand logo tattoos, glow-in-the-dark-tattoos, metallic tattoos, typography tattoos, colorful tattoos etc. You can have a temporary tattoo booth for dispersing your tattoos, to make it more fun and organized. Having a senior management personnel to hand out or apply the tattoos is a great idea. Get an apron with “Chief Tattoo Officer”  and you are all set.

    salesforce_temporary_tattoo_for_trade_show1 Custom Temporary Tattoos in Company Logo for Salesforce’s events

    Check how VMware used custom temporary tattoos for its events.

    2. Temporary Tattoos as Cool Swag 

    For your next trade show, design and get custom temporary tattoos (and stickers) in your company’s logo, or typography or use any creative design  that will connect to your audience. This kind of swag is unique from the regular pens, earphones and T-shirt swag and will be a talking point among your audience and as a bonus, on social media.

    custom_temporary_tattoos_as_swag_sentosa_gumtoo Custom Temporary Tattoos as Swag for Sentosa, Singapore

    Read how Greenfields Milk used customised temporary tattoos to engage the kids during KWF trade show

    3. Temporary Tattoos for Photo-ops and Social Media Shares

    Everyone loves to sport creative and colorful temporary tattoos. Make your event memorable by giving out your custom tattoos. Encourage your event participant to take pictures and post it using a custom hashtag for the event on Social Media. You will get memorable images and brand promotion bundled together. You can also use the tattoo backs for writing your short promotional messages.

    irvins_block_party_custom_temporary_tattoos Photo opportunity with Custom Temporary Tattoos at IRVINS Salted Eggs Block Party

    4. Temporary Tattoos to Promote Causes:

    If your organization has a cause that it would like to promote, or a charity it would like to support, think of using cause temporary tattoos. These can be used for fundraising or as giveaways at marathons and other community events.

    pink_ribbon_walk_custom_temporary_tattoos_gumtoo Custom Tattoos at Pink Ribbon Walk

    Read how Breast Cancer Foundation’s Pink Ribbon Walk used temporary tattoos.

    5. Temporary Tattoos to Engage Younger Audiences:

    Temporary tattoos appeal to everyone, but kids love them. If you are sponsoring an event for children, or organizing one, use custom temporary tattoos in colorful, creative designs. You can get temporary tattoos in designs such as superheroes, popular cartoon characters. You can conduct informative sessions for children with tattoos of planets, about sea-creatures, plants…the options are unlimited.

    whistle_and_flute_clothing_brand_custom_temporary_tattoos_gumtoo Clothing Brand Whistle & Flute used Custom temporary tattoos to engage kids
    Image via Whistle & Flute’s Facebook Page

    Check how Aviva used temporary tattoos to engage kids at Superfundae event

    Reach out to us at sales@gumtoo.com for ideas on custom temporary tattoos and how we can help you promote your brand at events. Based out of Singapore, we are the leading and preferred providers of custom temporary tattoos to corporates. Our clients include Airbnb, Deloitte, Changi Airport, NUS, Singapore Heart Foundation, Sentosa and many more.

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  • 5 ideas For Dinner And Dance Events To Wow Employees

    In Singapore, many corporates host Dinner and Dance events for their employees. These are fun, relaxed events meant for employees to interact with each other, and have a good time away from their workplace.

    Most corporates hire specialized professional event planners to host Dinner and Dance events, though some prefer planning and organizing in-house, to give a personal touch to the activities. In the pre-event planning stage, a budget is pre-decided for the event, and theme, scale and activities for the event are planned around the budget.

    If you are part of Dinner and Dance planning committee of an organization, or an event planner, you need to consider the following before deciding on the theme and activities:

    1. Audience Demographics (gender, age-group, audience interests, willing to dress up for theme parties? language preferences, total number of attendees)
    2. Event type (Formal/casual, outdoor/indoor, venue conditions and constraints, ballroom venue or casual pool party?)
    3. Emcee (Bi-lingual? Able to connect with audience? Previous experience? Demo available?)

    Once you have narrowed down on the above factors, choosing a theme (masquerade/retro night/back-to-school/Harry Potter/Star Wars/Awards night) and planning the event logistics and activities (live shows, DJ night, Dinner and Drinks, etc) become easier.

    Masquerade Theme at Corporate Dinner and Dance Event Masquerade Theme at Corporate Dinner and Dance Event
    Image via Kwanchai
    Corporate Retro Night at Dinner and Dance Event Corporate Retro Night at Dinner and Dance Event
    Image via Danny Koh

    How to make your Dinner and Dance Party a super-hit among your employees? How to ensure that employees enjoy themselves and do not feel the need to leave the party early?

    We present 5 ideas for Dinner and Dance events that will wow your employees/guests:

    1. Magic Mirror/Photo Booth

    2. Interactive Food and Drinks Counters

    3. Contests

    4. Live Shows and Roving Performances

    5. Custom Temporary Tattoos

    Let's check these ideas out!

    1. Magic Mirror/Photo Booth:

    selfie-magic-mirror-photo-booth Magic Selfie Mirror
    Image via Indiamart

    This is the age of Selfies and Social Media. Engage your employees with a smart magical mirror that snaps selfies with branded prints and social media. The Selfie Mirror Booth offers a sleek design and a user-friendly interface, communicating with guests through a touch screen of colorful animations and entertaining voice guidance. The pictures generated are high-resolution and pure fun. Employees are sure to share these pics all over Social Media.

    employees-at-selfie-photo-booth Employees having fun at Selfie Magic Booth
    Image via The Photo Booth Group

    Check this video to see the Magic Mirror in action.

    2. Interactive Food and Drinks Counters

    Live Food Counter at Dinner and Dance Event Image via Food Live Food Counter at Dinner and Dance Event
    Image via Food Management

    You can set up multiple interactive food and drinks stations around your venue, with different cuisines. Hiring peppy bartenders who can engage your audience while they mix that cocktail is a great idea.

    Bartender with cool tricks Bartender with cool tricks t Dinner and Dance Event
    Image via Big Foot Events

    3. Contests

    Liven up your event with fun contests such as a Treasure Hunt, a Trivia quiz or a Business Quiz or even a Who-wants-to-be-a-millionaire kinda quiz.

    Quiz at Dinner and Dance Event Quiz at Dinner and Dance Event
    Image via Fradley Croft

    4.  Live Shows and Roving Performances

    You can wow your guests with jaw-dropping, eye-popping and awe-inspiring live performances. These can include aerial shows (talented acrobatic performers performing high above), high-energetic cultural performances (for example-Bollywood/Brazilian), cyr-wheel specialist, fire-performers, jugglers etc.

    Aerial Show at Dinner and Dance Event Aerial Show at Dinner and Dance Event
    Image via Creative Viva
    Cyr-Wheel Performer at a Dinner and Dance Event Cyr-Wheel Performer at a Dinner and Dance Event
    Image via Creative Viva

    You could include roving performances which involve performers moving about the venue and interacting with the party guests, instead of being restricted to the stage.

    Roving Performance at Dinner and Dance Roving Performance at Dinner and Dance Events
    Image via Get Out Events

    5. Custom Temporary Tattoo Booths

    Set up a Temporary Tattoo Booth and hand out quirky custom temporary tattoos to your attendees. These are colorful, fun, easy to sport and great conversation starters. You can design temporary tattoos in your organization’s logo or any kind of fun messages to suit your dinner and dance theme.

    Temporary Tattoo Booth at Dinner and Dance Event Temporary Tattoo Booth at Dinner and Dance Event
    Image via Potatoo1
    Employees sporting organization's custom temporary tattoo at event Employees sporting organization's custom temporary tattoo at event
    Image via VMware Facebook Page

    Did you like these ideas for livening up your upcoming Dinner and Dance Event? What other activities would you like to incorporate in your event? Do let us know in the comments section below.

    At Gumtoo, we create custom temporary tattoos for corporate events in Singapore. Write in to us at sales@gumtoo.com for creating custom temporary tattoos of your brand for your events.

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  • 6 High Impact Ideas To Make Your Trade Show Booth A Success

    tradeshow-large-exhibit-image Image via Camex

    Are you an entrepreneur/business owner/event manager thinking of putting up a booth at an upcoming trade show? Not sure whether you should go for it?

    Trade shows are powerful platforms for exhibiting your products to a lot of customers in a relatively short period of time. Setting up a booth at popular trade shows related to your industry is a great way to increase your brand’s visibility. If done right, you can meet potential customers, reconnect with existing clients and build your brand’s credibility. 

    Before you put up a booth at a trade show, you need to consider the following:

    objectives-of-trade-show Objectives for Setting up a Booth at a Trade Show

    Setting clear objectives will help you get more out of your booth at the trade show. You can plan an appropriate budget, allocate resources, plan your booth set-up and delegate how you and your team will present your product at the event. Before the event, promote your upcoming booth using extensive social media marketing with appropriate hashtags and geotagging.

    In any reputed trade show, there will be a plethora of booths. Wondering how to make your booth stand out from the rest? How to attract walk-ins to your booth and potential clients? Worry not, we have you covered in this post. We present 6 High-Impact Ideas For Your Booth at Trade Shows: 

    1. Have a Mascot

    A mascot is a great way to attract attention to your booth in a trade show. It breaks though the marketing clutter and creates a visual memory in the minds of potential clients.

    Mascots can be live (real people dressed in costume) or creative visualizations of your brand.

    At Gumtoo, we have our very own mascots; very appropriately called the Tattoo Man and Tattoo Woman. Our mascots have graced many of our booths at trade shows. Trust us, they are crowd magnets!

    gumtoo-tattooman-woman-mascots Gumtoo Tattoo Man and Tattoo Woman

    kids_temporary_tattoos_mascot_for_trade_shows

    Greenfields Milk’s Cow Mascot at the Kids World Fair, Singapore

    2. Live Product Demos

    Want to draw an instant audience to your trade show booth? Try giving live product demos! Customers want to know how your product works, and a live demo will be useful. Make your demo interactive, engaging and entertaining. After they have walked out of the trade show, people will remember demos more than any sale pitch or presentation. You can record the live demos and use it to post on your brand’s social media. 

    virtual-reality-live-product-demo-at-trade-show Image via zdnet

    3. Interactive Content

    Instead of making repetitive and lengthy sales pitches, you can shake the narrative up a bit by using interactive devices. Customers who are keen to learn about your product offerings can engage themselves on interactive touch screen devices at your booth. Ensure that the content is highly engaging. You can use demos, videos, animations, quizzes and surveys to liven up the content. Provide customers the option of sharing their email/contact number for further queries.

    Watch this video on how interactive devices can boost your booth.

    A short video of a digital trade show touchscreen game in action on a trade show floor.

    4. Temporary Tattoo Booth

    Set aside a spot for a temporary tattoo station inside your trade show booth. Temporary tattoos in your brand’s logo, typography or with witty images that resonate with your brand, are super takeaways. All you need is a little water, some tissues, and great custom temporary tattoos. Watch your customers turn into walking brand ambassadors for days with your brand’s temporary tattoos.

    Read how Greenfields Milk used customised temporary tattoos to engage the kids during KWF trade show

    greenfields_temporary_tattoo_for_kids Greenfields Milk’s Custom Temporary Tattoos by Gumtoo for Kids World Fair
    vmware_singapore_custom_temporary_tattoos_gumtoo1 Temporary Tattoos at Tradeshow .Image via VMware Singapore@Facebook

    5.  Creative Swag

    Give out creative, customized, colorful and cool swag to your customers at your trade show booth. The giveaway should be desirable, customers should want to own it. You can create buzz around your booth with stand-out and audience-appropriate giveaways. Engage your audience by Including some simple game or competition to win your special swag.

    Some ideas for swag: branded reusable straws/customized bamboo toothbrushes (Environment friendly), lip balm, customized water bottles, creative die-cut stickers, Google Cardboard, phone stands, promotional earphones.

    brand-new-useful-eco-friendly-4pcs-stainless-steel-metal-drinking-straw-reusable-straws-1cleaner-brush-set-jpg_640x640-1 Image via Alibaba
    die-cut-stickers-as-swag Die-Cut Stickers as Swag

    6. Free Phone Charging Booths

    Attendees at trade shows are usually busy visiting multiple booths and trying to get as much information as they can. They capture and share information on various booths with their smartphones through texting, clicking pictures and videos, sharing on social media etc. A smartphone charging booth makes great sense for attendees. You can engage attendees when they are recharging their phones with your product literature or demos.

    phone-charging-station-at-trade-show1 Image via Bizbash

    LRG, an apparel brand displays its phone docking station at the Surf Expo Show in Orlando. The freestanding kiosk also displayed videos of the company's wares.

    We hope that with these ideas you can make your booth a prime attraction at your upcoming trade show. If you are looking for setting up a temporary tattoo booth or want to give out customized stickers as swag, reach out to us at sales@gumtoo.com. We will be happy to chat about designs that would work well for trade shows. And also share our experiences at trade-shows, if you are looking for some more tips.

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