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Gumtoo Blog

Gumtoo Blog

  • 5 Compelling Reasons To Consider Temporary Tattoos For Your Next Corporate Event

    Do you want to add an interactive and fun element to your next event? And achieve brand promotion and get social media shares? All in a cost-effective and entertaining way?

    Think Custom Temporary Tattoos.

    Why Temporary Tattoos? We present top 5 reasons to consider them for your next event.

    1. Temporary Tattoos as Ice-Breakers

    If you are planning a formal event such as a conference, seminar or a town hall, use custom temporary tattoos with your company’s logo to connect employees. For less formal events such as executive retreats, dinner and dance evenings, team-building events, employee sport events, use quirky custom temporary tattoos to break the ice and transform the vibe of the event.

    Temporary tattoos come in various options; brand logo tattoos, glow-in-the-dark-tattoos, metallic tattoos, typography tattoos, colorful tattoos etc. You can have a temporary tattoo booth for dispersing your tattoos, to make it more fun and organized. Having a senior management personnel to hand out or apply the tattoos is a great idea. Get an apron with “Chief Tattoo Officer”  and you are all set.

    salesforce_temporary_tattoo_for_trade_show1 Custom Temporary Tattoos in Company Logo for Salesforce’s events

    Check how VMware used custom temporary tattoos for its events.

    2. Temporary Tattoos as Cool Swag 

    For your next trade show, design and get custom temporary tattoos (and stickers) in your company’s logo, or typography or use any creative design  that will connect to your audience. This kind of swag is unique from the regular pens, earphones and T-shirt swag and will be a talking point among your audience and as a bonus, on social media.

    custom_temporary_tattoos_as_swag_sentosa_gumtoo Custom Temporary Tattoos as Swag for Sentosa, Singapore

    Read how Greenfields Milk used customised temporary tattoos to engage the kids during KWF trade show

    3. Temporary Tattoos for Photo-ops and Social Media Shares

    Everyone loves to sport creative and colorful temporary tattoos. Make your event memorable by giving out your custom tattoos. Encourage your event participant to take pictures and post it using a custom hashtag for the event on Social Media. You will get memorable images and brand promotion bundled together. You can also use the tattoo backs for writing your short promotional messages.

    irvins_block_party_custom_temporary_tattoos Photo opportunity with Custom Temporary Tattoos at IRVINS Salted Eggs Block Party

    4. Temporary Tattoos to Promote Causes:

    If your organization has a cause that it would like to promote, or a charity it would like to support, think of using cause temporary tattoos. These can be used for fundraising or as giveaways at marathons and other community events.

    pink_ribbon_walk_custom_temporary_tattoos_gumtoo Custom Tattoos at Pink Ribbon Walk

    Read how Breast Cancer Foundation’s Pink Ribbon Walk used temporary tattoos.

    5. Temporary Tattoos to Engage Younger Audiences:

    Temporary tattoos appeal to everyone, but kids love them. If you are sponsoring an event for children, or organizing one, use custom temporary tattoos in colorful, creative designs. You can get temporary tattoos in designs such as superheroes, popular cartoon characters. You can conduct informative sessions for children with tattoos of planets, about sea-creatures, plants…the options are unlimited.

    whistle_and_flute_clothing_brand_custom_temporary_tattoos_gumtoo Clothing Brand Whistle & Flute used Custom temporary tattoos to engage kids
    Image via Whistle & Flute’s Facebook Page

    Check how Aviva used temporary tattoos to engage kids at Superfundae event

    Reach out to us at sales@gumtoo.com for ideas on custom temporary tattoos and how we can help you promote your brand at events. Based out of Singapore, we are the leading and preferred providers of custom temporary tattoos to corporates. Our clients include Airbnb, Deloitte, Changi Airport, NUS, Singapore Heart Foundation, Sentosa and many more.

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  • 5 ideas For Dinner And Dance Events To Wow Employees

    In Singapore, many corporates host Dinner and Dance events for their employees. These are fun, relaxed events meant for employees to interact with each other, and have a good time away from their workplace.

    Most corporates hire specialized professional event planners to host Dinner and Dance events, though some prefer planning and organizing in-house, to give a personal touch to the activities. In the pre-event planning stage, a budget is pre-decided for the event, and theme, scale and activities for the event are planned around the budget.

    If you are part of Dinner and Dance planning committee of an organization, or an event planner, you need to consider the following before deciding on the theme and activities:

    1. Audience Demographics (gender, age-group, audience interests, willing to dress up for theme parties? language preferences, total number of attendees)
    2. Event type (Formal/casual, outdoor/indoor, venue conditions and constraints, ballroom venue or casual pool party?)
    3. Emcee (Bi-lingual? Able to connect with audience? Previous experience? Demo available?)

    Once you have narrowed down on the above factors, choosing a theme (masquerade/retro night/back-to-school/Harry Potter/Star Wars/Awards night) and planning the event logistics and activities (live shows, DJ night, Dinner and Drinks, etc) become easier.

    Masquerade Theme at Corporate Dinner and Dance Event Masquerade Theme at Corporate Dinner and Dance Event
    Image via Kwanchai
    Corporate Retro Night at Dinner and Dance Event Corporate Retro Night at Dinner and Dance Event
    Image via Danny Koh

    How to make your Dinner and Dance Party a super-hit among your employees? How to ensure that employees enjoy themselves and do not feel the need to leave the party early?

    We present 5 ideas for Dinner and Dance events that will wow your employees/guests:

    1. Magic Mirror/Photo Booth

    2. Interactive Food and Drinks Counters

    3. Contests

    4. Live Shows and Roving Performances

    5. Custom Temporary Tattoos

    Let's check these ideas out!

    1. Magic Mirror/Photo Booth:

    selfie-magic-mirror-photo-booth Magic Selfie Mirror
    Image via Indiamart

    This is the age of Selfies and Social Media. Engage your employees with a smart magical mirror that snaps selfies with branded prints and social media. The Selfie Mirror Booth offers a sleek design and a user-friendly interface, communicating with guests through a touch screen of colorful animations and entertaining voice guidance. The pictures generated are high-resolution and pure fun. Employees are sure to share these pics all over Social Media.

    employees-at-selfie-photo-booth Employees having fun at Selfie Magic Booth
    Image via The Photo Booth Group

    Check this video to see the Magic Mirror in action.

    2. Interactive Food and Drinks Counters

    Live Food Counter at Dinner and Dance Event Image via Food Live Food Counter at Dinner and Dance Event
    Image via Food Management

    You can set up multiple interactive food and drinks stations around your venue, with different cuisines. Hiring peppy bartenders who can engage your audience while they mix that cocktail is a great idea.

    Bartender with cool tricks Bartender with cool tricks t Dinner and Dance Event
    Image via Big Foot Events

    3. Contests

    Liven up your event with fun contests such as a Treasure Hunt, a Trivia quiz or a Business Quiz or even a Who-wants-to-be-a-millionaire kinda quiz.

    Quiz at Dinner and Dance Event Quiz at Dinner and Dance Event
    Image via Fradley Croft

    4.  Live Shows and Roving Performances

    You can wow your guests with jaw-dropping, eye-popping and awe-inspiring live performances. These can include aerial shows (talented acrobatic performers performing high above), high-energetic cultural performances (for example-Bollywood/Brazilian), cyr-wheel specialist, fire-performers, jugglers etc.

    Aerial Show at Dinner and Dance Event Aerial Show at Dinner and Dance Event
    Image via Creative Viva
    Cyr-Wheel Performer at a Dinner and Dance Event Cyr-Wheel Performer at a Dinner and Dance Event
    Image via Creative Viva

    You could include roving performances which involve performers moving about the venue and interacting with the party guests, instead of being restricted to the stage.

    Roving Performance at Dinner and Dance Roving Performance at Dinner and Dance Events
    Image via Get Out Events

    5. Custom Temporary Tattoo Booths

    Set up a Temporary Tattoo Booth and hand out quirky custom temporary tattoos to your attendees. These are colorful, fun, easy to sport and great conversation starters. You can design temporary tattoos in your organization’s logo or any kind of fun messages to suit your dinner and dance theme.

    Temporary Tattoo Booth at Dinner and Dance Event Temporary Tattoo Booth at Dinner and Dance Event
    Image via Potatoo1
    Employees sporting organization's custom temporary tattoo at event Employees sporting organization's custom temporary tattoo at event
    Image via VMware Facebook Page

    Did you like these ideas for livening up your upcoming Dinner and Dance Event? What other activities would you like to incorporate in your event? Do let us know in the comments section below.

    At Gumtoo, we create custom temporary tattoos for corporate events in Singapore. Write in to us at sales@gumtoo.com for creating custom temporary tattoos of your brand for your events.

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  • 6 High Impact Ideas To Make Your Trade Show Booth A Success

    tradeshow-large-exhibit-image Image via Camex

    Are you an entrepreneur/business owner/event manager thinking of putting up a booth at an upcoming trade show? Not sure whether you should go for it?

    Trade shows are powerful platforms for exhibiting your products to a lot of customers in a relatively short period of time. Setting up a booth at popular trade shows related to your industry is a great way to increase your brand’s visibility. If done right, you can meet potential customers, reconnect with existing clients and build your brand’s credibility. 

    Before you put up a booth at a trade show, you need to consider the following:

    objectives-of-trade-show Objectives for Setting up a Booth at a Trade Show

    Setting clear objectives will help you get more out of your booth at the trade show. You can plan an appropriate budget, allocate resources, plan your booth set-up and delegate how you and your team will present your product at the event. Before the event, promote your upcoming booth using extensive social media marketing with appropriate hashtags and geotagging.

    In any reputed trade show, there will be a plethora of booths. Wondering how to make your booth stand out from the rest? How to attract walk-ins to your booth and potential clients? Worry not, we have you covered in this post. We present 6 High-Impact Ideas For Your Booth at Trade Shows: 

    1. Have a Mascot

    A mascot is a great way to attract attention to your booth in a trade show. It breaks though the marketing clutter and creates a visual memory in the minds of potential clients.

    Mascots can be live (real people dressed in costume) or creative visualizations of your brand.

    At Gumtoo, we have our very own mascots; very appropriately called the Tattoo Man and Tattoo Woman. Our mascots have graced many of our booths at trade shows. Trust us, they are crowd magnets!

    gumtoo-tattooman-woman-mascots Gumtoo Tattoo Man and Tattoo Woman

    kids_temporary_tattoos_mascot_for_trade_shows

    Greenfields Milk’s Cow Mascot at the Kids World Fair, Singapore

    2. Live Product Demos

    Want to draw an instant audience to your trade show booth? Try giving live product demos! Customers want to know how your product works, and a live demo will be useful. Make your demo interactive, engaging and entertaining. After they have walked out of the trade show, people will remember demos more than any sale pitch or presentation. You can record the live demos and use it to post on your brand’s social media. 

    virtual-reality-live-product-demo-at-trade-show Image via zdnet

    3. Interactive Content

    Instead of making repetitive and lengthy sales pitches, you can shake the narrative up a bit by using interactive devices. Customers who are keen to learn about your product offerings can engage themselves on interactive touch screen devices at your booth. Ensure that the content is highly engaging. You can use demos, videos, animations, quizzes and surveys to liven up the content. Provide customers the option of sharing their email/contact number for further queries.

    Watch this video on how interactive devices can boost your booth.

    A short video of a digital trade show touchscreen game in action on a trade show floor.

    4. Temporary Tattoo Booth

    Set aside a spot for a temporary tattoo station inside your trade show booth. Temporary tattoos in your brand’s logo, typography or with witty images that resonate with your brand, are super takeaways. All you need is a little water, some tissues, and great custom temporary tattoos. Watch your customers turn into walking brand ambassadors for days with your brand’s temporary tattoos.

    Read how Greenfields Milk used customised temporary tattoos to engage the kids during KWF trade show

    greenfields_temporary_tattoo_for_kids Greenfields Milk’s Custom Temporary Tattoos by Gumtoo for Kids World Fair
    vmware_singapore_custom_temporary_tattoos_gumtoo1 Temporary Tattoos at Tradeshow .Image via VMware Singapore@Facebook

    5.  Creative Swag

    Give out creative, customized, colorful and cool swag to your customers at your trade show booth. The giveaway should be desirable, customers should want to own it. You can create buzz around your booth with stand-out and audience-appropriate giveaways. Engage your audience by Including some simple game or competition to win your special swag.

    Some ideas for swag: branded reusable straws/customized bamboo toothbrushes (Environment friendly), lip balm, customized water bottles, creative die-cut stickers, Google Cardboard, phone stands, promotional earphones.

    brand-new-useful-eco-friendly-4pcs-stainless-steel-metal-drinking-straw-reusable-straws-1cleaner-brush-set-jpg_640x640-1 Image via Alibaba
    die-cut-stickers-as-swag Die-Cut Stickers as Swag

    6. Free Phone Charging Booths

    Attendees at trade shows are usually busy visiting multiple booths and trying to get as much information as they can. They capture and share information on various booths with their smartphones through texting, clicking pictures and videos, sharing on social media etc. A smartphone charging booth makes great sense for attendees. You can engage attendees when they are recharging their phones with your product literature or demos.

    phone-charging-station-at-trade-show1 Image via Bizbash

    LRG, an apparel brand displays its phone docking station at the Surf Expo Show in Orlando. The freestanding kiosk also displayed videos of the company's wares.

    We hope that with these ideas you can make your booth a prime attraction at your upcoming trade show. If you are looking for setting up a temporary tattoo booth or want to give out customized stickers as swag, reach out to us at sales@gumtoo.com. We will be happy to chat about designs that would work well for trade shows. And also share our experiences at trade-shows, if you are looking for some more tips.

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  • Temporary Tattoo Tidbits: Coca Cola celebrates Hispanic Heritage Month with Temporary Tattoos

    coca-cola-hispanic-heritage0In September 2015, Coca Cola launched an innovative campaign in the U.S, aimed at their Hispanic customers. Coca Cola wanted to celebrate the National Hispanic Heritage Month (Sep 15-Oct 15) by placing transferable temporary tattoos of common Hispanic surnames on their coke cans. The temporary tattoos could be applied on skin by removing a protective sticker, and with the help of the condensation on each can.

    coca-cola-hispanic-heritage1 Image via AdWeek
    coca-cola-hispanic-heritage2 Image via AdWeek

    Through research, Coca Cola found that Latinos are family oriented and take great pride in their family names. Coke released a video featuring opinions of Latinos about what their family names, and being a Latino means to them. Every can had a #OrgullosoDeSer, (”Proud to be” in Spanish). These cans (12 pack bottles) were to be specially ordered from a Celebrate Heritage website, which gave you an option of choosing from common family names or personalizing your own family name.

    coca-cola-hispanic-heritage3 Image via abc7news

    Check out the ad created for the Hispanic Heritage month in the video below:

    Coca Cola celebrates National Hispanic Heritage Month with Temporary Tattoos

    We sure loved the creative ad. Did you? Let us know in the comments section below!

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  • How to use Political Temporary Tattoos for Effective Campaigns

    Are you a campaign manager for a political candidate? Looking for fresh promotional ideas to infuse enthusiasm and awareness of your client among voters? We present an innovative, easy-to-implement, safe and cost-effective idea to create buzz around your client.

    Custom Political Temporary Tattoos

    These are a great idea to use along with the traditional means of promotion. As the name suggests, custom political temporary tattoos can be customized with any logo, slogan or image representing your client. You can also create political temporary tattoos with your country’s flag, patriotic message with your client’s party/image superimposed on it. Easy to apply and remove, these last on the skin from 3 days to a week.

    How to use Custom Political Temporary Tattoos in your client’s political campaign?

    1. Use Custom Political Temporary Tattoo as give-aways at speeches, rallies and town-halls. Create a temporary tattoo station, with water, disposable tissues and a waste-bin. Arrange for party volunteers to sport the temporary tattoos, and encourage other supporters to sport the tattoos.

    2. Include your client’s temporary tattoos in fund solicitation and thank you letters to supporters and political donors.

    3. Request your client’s celeb supporters to sport your client’s temporary tattoos and post the pictures on their social media.

    4. On the day of polling, give out ‘I Voted’ or ‘Every Vote Counts’ or any other temporary tattoo with patriotic messages.

    i-voted-temporary-tattoo Image via Stickylife

    Some examples of Political Temporary Tattoos in Political Campaigns

    1. In 2008, for Barack Obama’s presidential campaign, around 4 hundred thousand ‘Obama’ temporary tattoos were distributed around the country.

    i_love_obama_temporary_tattoos Image via Zazzle

    2. In 2011, Peruvian Presidential candidate Ollanta Humala used temporary tattoos extensively as a promotional tool with 4 distinct designs. They included photos of the candidate imposed on Peru’s flag and with a message for Peru. Above 4 million tattoos were produced for the campaign, almost 1 temporary tattoo for one in seven Peruvians. The campaign was a huge success and Ollanta Humala went on to win the elections.

    ollanta-humala-peru-president-political-temporary-tattoo Image via PRweb

    3. MJ Hegar, a 2018 Texas Congressional candidate released a viral video highlighting her real permanent tattoos and her career as a US war veteran. She also released temporary tattoos with “MJ for Texas” slogan.

    Making a political statement with Temporary Tattoos

    1. To stop the vote confirming US Supreme Court nominee Judge Brett Kavanaugh, actress Sarah Sophie Flicker made a strong statement at the 2018 Emmy Awards, with a ‘’STOP KAVANAUGH” temporary tattoo on her arm. Apart from her bold temporary tattoo, Flicker has extensively used her social media posts to speak against Kavanaugh (accused of sexual misconduct), about toxic masculinity, and in solidarity with the #MeToo Movement

    sarah-sophie-flicker-stop-kavanaugh-temporary-tattoo Image via Instagram/sarahsophief

    2. In 2012, Madonna showed her support for President Obama by sporting a huge ‘’OBAMA’’ temporary tattoo on her back at her MDNA Tour at New York's Yankee Stadium.

    madonna-sports-obama-temporary-tattoo-on-her-back Image via Daily Mail

    For fundraising ideas using temporary tattoos for your client’s party, check this post.

    If you are a campaign manager/political event manager interested in using custom political temporary tattoos, reach out to us at sales@gumtoo.com for tattoo ideas and sizes. Our tattoos use FDA compliant inks that are skin safe, are non-toxic, hypoallergenic and go through stringent third-party lab tests to ensure that they are completely safe or both children and adults.

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